In October 2020, Paramount secured the signage and wayfinding project for FC Cincinnati’s new MLS stadium. Responsibilities encompassed comprehensive project management, creative design, engineering, production, and installation. The collaboration with Turner Construction, Populous, and Machete Group brought the project to fruition in just six months.

Despite pandemic challenges, Paramount proceeded to label the stadium as “West End Stadium.” However, TQL Logistics became the Naming Rights partner in April 2021, demanding rapid completion by the May 16th home opener.

Swiftly, Paramount partnered locally, navigating an accelerated timeline and budget expansion of over $3M. Within 60 days, the team orchestrated channel letters, field walls, pylon, gate, and video board signage, painting the roof, and more. Notably complex was the LED fin system installation, demanding intricate engineering and swift execution across all exterior elevations. This landmark achievement underscores Paramount’s prowess in speedy, intricate project delivery.