Over the course of several years, VALR™ XP x Paramount has formed a steadfast partnership with East Carolina University, orchestrating a sweeping modernization of their athletic facilities, spanning locker rooms, meeting spaces, and in-venue branding. This successful collaboration naturally extended when ECU embarked on expanding their football stadium, with Paramount being the go-to choice for branding their new facility.

In this venture, VALR™ XP x Paramount executed a comprehensive approach, conceiving, manufacturing, and installing a range of interior and exterior elements. These include signage, displays, and wayfinding solutions thoughtfully integrated throughout the facility to illuminate the rich legacy and vibrant Pirate brand. VALR™ XP x Paramount’s touch infuses the new football stadium expansion with a seamless blend of modern aesthetics and historical resonance, underscoring their prowess in elevating athletic spaces with immersive branding experiences.