UFC INTERNATIONAL FIGHT WEEK
From workouts and special appearances to sponsored fan interactive activations, thousands of fans come and experience the UFC International Fight Week every year. In July 2017, Paramount was contracted by IMG Live to be a part of this exciting event. Paramount assisted in the development of 106’ wide octagon structure comprising of multiple fan interactive sponsor activations. With more than 23,000 square footage of materials produced, Paramount diligently worked onsite over 28 hours to install the structure and graphics. The activation was home to 8 sponsoring partners with two sections of the octagon as an official UFC merchandise retail store. During the event, fans were able to experience the UFC International Fight Week to its fullest with autograph signings, special guest meet and greets and much more.