UFC PERFORMANCE INSTITUTE
In January 2017, UFC had already began construction of their new headquarters in Las Vegas. The new 180,000 square foot facility would contain multiple office and conference room spaces as well as state of the art Performance Institute training facility containing an octagon, 40,000 square feet of training, workout and rehabilitation spaces. With the new facility, UFC knew they would need high end branding to further enhance their space so they called upon Paramount and Company to assist with their décor.
Development quickly went underway; with the multi-layered, custom fabricated large backlit reception wall, dimensional large wall quotes for the Performance Institute, 50-yard dash training track, multiple inspirational custom fabricated wall frames, Hall of Fame stairwell graphics to the vast array of wayfinding and name plaques, Paramount put their best foot forward achieving the vision of the UFC had for their new headquarters.