National Football League
Design, Production, Install
Super Bowl Venues
February 2016

When The Super Bowl comes to town, it takes over the entire city – reaching far beyond the confines of just a single football stadium. So when the NFL began its conquest of San Francisco, it partnered with Paramount & Co. to brand venues around the Bay City with the NFL Experience. For NFL Legends, our team created 24 life-sized player graphics on clear PSV and fabricated custom gold-brushed lettering that looked down on visitors from atop the Cityscape Bar at the Hilton in Union Square. We created a giant 26’ x 25’ Super Bowl 50 logo stencil, 36 custom hole markers, and many other course graphics for the Legends on the Links charity golf outing. We even created custom fabric stretched frames and large player graphics for a Super Bowl bowling event.