What does it take to do a FULL stadium rebrand and overhaul? Well, you remove every piece of old signage infrastructure and replace it with new. Which is exactly what we did. From fabricating new brushed aluminum letters for all entrances and inner concourses, to custom manufacturing structures to hold mesh banners, to new rough texture wall murals and window graphics on the suite level, and many other structural projects. In total, the Paramount team was in the Dawg Pound for roughly 10 weeks performing the demolition of old signage, installing new signage, and producing new fabricated elements out of our New York and St Louis locations, working from consistent weekly shipments of new signage. In addition, our ASME and AWS certified welders were on site for roughly 4 more weeks handling the final touches of the new structural elements.