National Collegiate Athletic Association
AT&T Stadium
March 2014

When the NCAA teamed up with Paramount & Co. to do the massive installation at AT&T Stadium in Arlington, it was a Texas-sized task to be sure. And because so many graphics are team-specific, a great portion of the fabrication and installation was completed in less than five days. At the top of each of the four sides of the stadium, giant 7956 sq. ft. static billboards were installed to hold applied graphics. Once the final four teams were known, one team logo (approx. 24’x 24′) was applied to each board. Large exterior window graphics were applied to all sides of the stadium – using roughly 70,000 sq. ft. of custom-printed material. Large wrapped wayfinding towers were produced and placed throughout the facility. The Paramount team was also called on to handle a large portion of the interior ATT stadium decor including: elevated 16′- 20′ blade signs; 21′ x 10′ hanging signs wrapped around existing structures; 14′ floor graphics; 26′ x 16′ upper interior wall graphics, and more.